Essay/Term paper: History of advertising
Essay, term paper, research paper: Business
History of Advertising
This Essay is for People that are in VCE up to Elderly People
Advertising is dated back to the Christian Era. One of the first known methods of advertising was outdoor signs, they would be painted on the wall of a building and were usually very eye catching. Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town.
In about the 1440"s there was an invention of a movable-type of advertising which was a printing press. In the 16th century some companies had a trade mark which was a two or three dimensional picture or sign.
In both volume and technique, advertising has made its greatest advances in the U.S.
In the early stages of U.S. advertising it was hard and expensive to advertise nationally because the U.S. was still undeveloped and there was little of no means of transport, distribution or communication. Eventually certain type of manufactures thought of the idea of bypassing wholesalers, retailers and using catalogs. Mail orders and pamphlets appeared around the 1870"s.
Late in the 19th century many American firms began to market packaged goods under brand names. Previously consumers had not been aware of or influenced by brand names. The first product that had brand names were soap products. In the 1880"s a few brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American Family and Packer"s. Not long after brands such as Royal baking powder, Quaker oats, Bakers chocolate, Hire"s root beer, Regal shoes and Waterman"s pens were nationally advertised. In the early 1900"s America began to become aware of such brand names like Bon Ami, Wrigley and Coca-Cola.
After World War 1 advertising developed into a business so big that it was almost a trademark of America itself through the eyes of the rest of the world.
This was expanded by technical improvements which made transportation, communication and graphics work easier, cheaper and better.
The invention of electricity led to the illuminated outdoor poster, photoengraving and other modern printing inventions helped both editorial
and advertising departments of printed journals. In the 1920"s the radio was invented and this developed a whole new technique of selling, by voice.
During World War 2 the American advertising industry founded the war advertising council this used modern advertising to strengthen the American war effort. The organization still continued after the war was over as "The Advertising Council" this was used to function for the publics interest.
Printed and broadcasted media contributed millions of dollars worth of advertising time and space to such projects each year.
The most significant Advertising development after the war was Television.
Television forced the advertising industry to use better techniques of selling because they had to use visual and voice.
Since VCR"s have been invented Advertisers have been under threat because some viewers edit out the commercials when recording the program or they fast forward them.
In all advertising has advanced a lot in the past and I believe that it will keep on getting more and more advanced with the needs of society.
Bibliography- Encarta "96 Encyclopedia
Other sample model essays:
How are Automatic Stabilizers Used to Combat Inflation?
In today"s economy, there are devices present called automatic stabilizers. Automatic stabilizers, are mechanisms which aid in the corre...
How do Dixons and Tandy add value to the products that they sell, and, in doing so, what benefits are passed on to the consumer? Do high street consumer electronics stores offer better value for mo...
Japan has performed a miracle. The country's economic performance following its crushing
defeat in World War II is nothing short of astounding. The economic expansion of Japan is
second to none. ...
Source: Personal experience
I am going to discuss how employees affect consumer behavior and what I believe are the best ways to improve their effectiveness. I will be drawing upon ...
How To Make Sandblasted Signs
I am going to tell you how you can make a sandblasted sign. The only necessary tools you need are: bass wood, or red wood, rubber masking, spray glue, exac...
Describe import substitution (Inward looking) developmental strategy, clearly outlining the differences between the first and second stage. Assess its effectiveness in promoting economic developmen...
In Search of Excellence: review
In Search of Excellence is a book dealing with many different
principles of economics and what makes big business' excellent. The
The goal of all corporations is to increase shareholder wealth. Shareholder wealth is increased is by increasing the corporation"s profit. In a corporation involved in manufact...
Sept. 28, 1996
Inaccuracies of the Consumer Price Index(CPI)
The Consumer Price Index is a measure of the prices of a fixed market basket of some 300 consumer goods and se...
The investment industry is composed of a wide variety of firms. The main players include independent full line brokerage firms, investment bank subsidiaries of chartered banks, and discount broke...