Essay/Term paper: Netscape analysis report

Essay, term paper, research paper:  Business

Netscape Analysis Report
Accounting 2 Honors


I. History

Netscape Communications Corporation, originally named Mosaic Communications Corporation (MCOM) was founded in April 1994 by Jim Clark and Marc Andreessen. They released their first browser products free to Internet users in September 1994. Jim Clark is chairman of Netscape Communications Corporation. Before founding the company, Clark was the chairman of Silicon Graphics, a computer hardware manufacturer he founded in 1982. Marc Andreessen is vice president of technology for Netscape Communications. He helped develop the original graphical World Wide Web browser, Mosaic, while he was at the University Of Illinois at Urbana/Champlain.

The Internet is a global network connecting thousands of networks by use of high speed digital lines called ATMs, T3s and T1s.
It was just being introduced to the general public at the time of Netscape"s conception and they would NOT have been successful if they had not had this timing advantage.


II. Location

Netscape"s corporate headquarters are in Mountain View, California -- in the heart of the Silicon Valley. However, due to the nature of the global networks its software transmits over, Netscape is able to sell worldwide via the Internet. There are virtually no walls to its "retail outlets." Its software products are also distributed through computer stores worldwide.

III. Product Line

Netscape Navigator is a software program to browse information available on the Internet. It is available for all common computer system platforms, including 16-bit PC, 32-bit PC, Macintosh, and all UNIX systems. Navigator also allows people to check their e-mail on the Internet through use of a password (MIME) encoding scheme.

Netscape Server is a piece of software that installs on UNIX and Windows NT based systems that allows serving of data on the Internet"s World Wide Web. It also provides for secure transactions such as those involving credit cards.

IV. Corporate Structure

The founders, Jim Clark and Marc Andreessen, own 35% of the company. There are other major shareholders, and it is also publicly held. The board of directors and other executive management are listed in the following table:
James H. Clark- Chairman of the Board
James L. Barksdale- President, Chief Executive Officer and Director
Marc L. Andreessen- Vice President, Technology and Director
Peter L.S. Currie- Vice President and Chief Financial Officer
Conway Rulon-Miller-Vice President, Sales and Field Operations
Michael J. Homer- Vice President, Marketing
Roberta R. Katz-Vice President, General Counsel and Secretary
Richard M. Schell- Vice President, Engineering
James C.J. Sha- Vice President and General Manager, Integrated Applications
Kandis Malefyt- Vice President, Human Resources
L. John Doerr- Director
John E. Warnock- Director

V. Competition

Netscape has 4 major competitors: Spry Mosaic, Spyglass Mosaic, Microsoft Internet Explorer, and Sun"s HotJava. However, Netscape dominates its market with an approximate 80% market share. It is the current industry standard for WWW browsing software, due to its support of new HTML features such as frames, JavaScript, and plug-ins.

Spry Mosaic is a piece of WWW Browser software designed by CompuServe"s Spry division. It poses no threat to Netscape because of its inability to process e-mail and Usenet news.
Spyglass Mosaic is a WWW browser developed by part of the team that worked on the original web browser (NCSA Mosaic). It is a major competitor because of its slightly superior user interface as well as its alliance with Microsoft.

Microsoft Internet Explorer is a browser that was originally developed for use with the Microsoft Network. It is comparable to Netscape in every aspect but one: There is NO user support.

HotJava is a browser designed by Sun Microsystems. However, it is not technically a competitive product, as it is mostly used to run Java applets (little WWW programs built into the "pages").

The competition in the web browser market involves little to no advertising, as well as a good eye for the market.

VI. Publicity

The company has received a tremendous amount of publicity about its recent public offering of stock, as well as its incredibly low cost software. Any publicity about the Internet usually centers on Netscape and its web browsers and servers. Also, there usually is an article about Netscape in the paper every day. The only negative publicity about Netscape describes how its stock is way overvalued.

VII. Financial Statements

According to the balance sheet, the current ratio as of December 31, 1995, is 3 to 1. As of December 31, 1994, the ratio was only 1.4 to 1. This shows significantly improved liquidity between 1994 and 1995. This is due to Netscape"s public offering of stock in August 1995, which increased their current assets (specifically cash and cash equivalents). The company received approximately $130,000,000 from the stock offering. It has very little long-term debt, at $1.2 million. One could conclude Netscape is a very financially sound company.


According to the income statement, Netscape"s 1995 revenue, at $80 million, is significantly higher than its 1994 revenue, which was $1.4 million. Netscape"s 1995 gross profit was $69.5 million, at a gross profit percentage of 86¼%. This is an incredible gross profit percentage, but not unexpected, given that Netscape sells software that has a very minimal manufacturing cost. Netscape"s net loss decreased between 1994 and 1995, from $12 million to $3.4 million, respectively. Netscape spends a substantial amount of resources on Research & Development Expense and Sales & Marketing Expense. Netscape, although still unprofitable, has great potential for the next 5 years. In fact, in the 4th quarter of 1995, Netscape showed a profit.


VIII. Graph
Please see attached sheet

IX. Other Information

A. Netscape is involved in a project to put all of California"s public schools on the Internet. (Star Ledger, "Net Day "96")
B. America Online entered into a partnership with Netscape to have Netscape"s browser software available to AOL users. (3/12/96, DJIN)
C. CompuServe entered into a licensing agreement with Netscape to let CompuServe"s users use Netscape as their primary browser software. (3/11/96, DJIN)


X. Conclusion

· I would suggest this stock as a good investment in the Stock Market Game because its price fluctuates enough to earn a decent profit from trading it.
· I would not, however, suggest Netscape as a good investment in real life until its price becomes lower, because it seems to be on a downward trend. (Although Netscape is a good long-term investment as well, because of its potential and the demand for the Internet)
Works Consulted
Netscape 10Q Quarterly Report (4th quarter 1995)
Netscape 1995 Annual Report
Netscape Prospectus for Public Offering Of Stock
Star Ledger, "Net Day "96", ?
Dow Jones News Retrieval Service, (3/11/96, 3/12/96)