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Essay/Term paper: Advertising - good or bad

Essay, term paper, research paper:  Definition Essays

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"Advertising - Good or Bad"

In today's society, one must consider - Is there any advantage of advertising? In many cases it is only disadvantage - an anoying hinderance in our daily lives. It gets on our nerves, distorts the truth, and adds to the cost of the product.

Advertising is designed for one purpose - to sell. To acheive this goal, advertises are willing to stretch and distort the truth, just to convincing people to buy their product. For example, an advertiser may convince buyers to purchase their product by stating that has been tested and found superior. In reality, the product is not likely to be beter than any other - the tests themselves doubtlessly conducted by the promoting company - conducted to ensure at least something is superior about the product, even if it is only the colour.
These advertisments are worded carefully so that they are telling the "literal truth" - the truth is exactly what the words say, although people misinterperete the message by using conversational logic as something different - something better.

By using ingenious tatics like these, the populace is decieved into buying a product that may not do what is required, or a product which a buyer may have never really needed. This is why advertising is a bad thing, for our society.


 

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