Research Paper, Essay on Marketing, itt sheraton corporation

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Essay/Term paper: Itt sheraton corporation

Essay, term paper, research paper:  Marketing

??????????? ?? ?????????? ? ???????? ?????????? ??????? ?????? ?? ????: ???????? ?????? - ITT SHERATON CORPORATION ???????????: ????. ???? ?????? ????????? ???????????: ???????????? ??????? ?????????? ?????: ????: ?????: 3 ?????? 1997 ????????? ? ?????????? ?? ???????????? ??????????-???????????? ????????? ??? ??-????? ???????? ????????? ????????. ? ??????? ?? ??????? ??? ?? ????????? ???? ????????????? ??????? ?? ???????????, ????? ? ???????? ?? ?????????? ?? ???????? ??? ????? ?????????? ????? ?? ???????? ?????????. ???????? ? ???????? ?????????????? ????????? ?? ????????????? ????????????? ??? ?? ????????? ??????????? ? ????????? ?? ?????? ??????, ? ???? ???? ? ?? ?????????? ?? ?????????????? ?????? ? ?????????. ?????????? ?????????? ?? ?????????????? ??????? ?? ?????? ?????? ??? ?????? ?? ?????, ???? ?? ??????????????? ???????? ???????? ? ?? ??????? ??????????? ????????? ?? ??????? ????? ?? ????? ? ?????????????? ?????????, ????? ??????????? ?????????? ????? ????????? ?? ?????????. ???????? ? ????? ??????? ? ? ??????? ??????? ?? ???????????. ??? ??????? ???????????? ?? ???????????? ?? ???? ??????? ????? ? ??????, ????? ? ?????????? ?? ??????? ???? ? ? ?????? ????????????, ??????????????, ???????? ??????????, ?? ???? ? ? ??????? ????????????. ?? ?????? ????? ?? ?????????? ????????? ???????? ??????? ?? ?????????? ?? ?????????? ??????? ???????? ? ??? ?? ????????. ????? ???????????? ???????? ?????? ?? ???? ?? ???-???????? ????????????? ?? ?????? ? ??????, ????? ?? ????? ? ????? ???????????? ???????????? ?? ?????????, ??? ??????, ?? ? ???? ?????? ????? ? ??????????? ?????? ?????, ???????????? ????? ?????? ?????? ???? ?? ????????? ?? ?? ?????? ?? ?????? ???????? ? ????? ? ?? ? ?????????. ???????? ???????? ?????? ??????????? ?????????? ?? ?????????? ?? ???? ? ???? ??????? ?? ?????????? ?? ?????? ????, ?????? ??????? ?????????, ????????????????? ? ????? ???????? ?????????? ?? ?????????? ????????? ??????? ?? ????? ????? ??????? ? ???? ??? ????? ?????? ?? ?? ????????? ? ????????? ????????? ?????? ?? ???? ?????????? ? ?? ?????? ???????? ? ? ?????? ????. ??????? ? ???? ?? ???-???????? ???????? ?????? ? ?????. ?? ??????? ????? 415 ???????? ?????? ? 62 ?????? ? ?????? ????, ?? - ?????? ???? ?? ????? ?? ????? ????????????, ? ? ??????? ??? ???????? ???????? ?? ??????????? ??????? ?? 15 ??????? ????. ?????? ? ????? ????????? Sheraton ITT Corporation ??? ?????? ???? ?????? ?? ????? 130 ??????, ??????? ???????? ???????? ????? 45 ??????? ?????. ???? 1995 ?????? ???????? ?? ?????????? ??????????? ????? 4 ???????? ??????. ?????? ? ??????? ?? ??????? ??????? ?????? ???? ??????? ??????? 250 81 599 ?????? 67 16 505 ?????? ? ?????? ????? 32 9 018 ???? 49 16 768 ???????? ??????? 16 6 071 ?????? ? ??????? ?? ????????? ????????? ?????? ???? ??? ?????? ???? 49 13 735 ??? ?????? 287 102 311 ?????? ?????? 82 15 993 ??????? ????????? ?? ???????? ??????? ???? 1937 ?????? ?????? ??????? ?????????? ?? ?????????? ???????? ????? ????? ?????- Stonehaven ( ??????? ???) ? ??????????, ??????????, ???. ??????? ? ??????? ?? ?????????? ????? $350 000 ? ?????????? ? 200 ????. ???? ?????????? ??? ?????? ?? ??????? ?? ??????? ??? ??? ?????? ? ??????. ??????? ?? ??????????? ?????? ? ?? ???? ???? ????? ???????. ?? ???? ????? ?????????? ????????? ?????? ??? ?????? ??????? ??????? ?? ???????. ?? ????????? ?? ?? ?????????? ???? ? ????? ????????? ?????????. ???? 1940 ?????? ?? ????? ??? ? ????????? ?????? ?? ??????? ?? ?????????? ? ?????? ?????? ?????? ???? ? ????? ???????? ?.?. ?? ???????? ? ????????? ??????? ?????? ??? ???????????? ?? ??????????? ????????????? ???????. ?????????? ?????? ?? ???????????? ??????? ?????? ???? 1949 ???????? ??? ?????? ? ?????? ? ?? ???????????? ??? ????????. ???? 1956 ?????? ???????? Epley ???? ???????????? ??? ???????????? ????? "????????? ????" ?? $31 ???????. ???????? 1958 ? ???????? ????? ?? ?????????? ???? ? ?? ?????? ???????????? ?????????. ???? ???? ?????? ? ??????? ? ???????? ??? ??? ????????????? ?????? ??? ?????????? "Rezervatron". ???? ? ??????? ? ????? ??????? ?? ?????????????? ??????? ?? ??????????. ??????? ????? ??????? ???????? ?????? ?????????????? ? ?????????????? ??????????????? ???????. 1961 ?????? - ???? ?????? ??????? ????? ?? ???????? ? ???????? ?????, ???? ????? ? ?????? ? ????????? ??? ???? 1963 - ????? ????? ? ???? ??????? ??????? ? ???? ???? ???? ?? ??????? ????? ?????? ? ???????????? ????? ??????????? ? ??????? ???? 1-800-????????? ????????? ??????. ????????? ?? ?? ???? ?? ???? ?????? ????? ?????? ?? ???????? ???? ?? ??????? ?????????? ??? ?? ?????? ??????????, ???? ?????????? ???????? ?? ???????? ?? ?????? ?? ??????????. ???? 1967 ?????? ? ???????? ? ???????????? ?????? ????????????? ??????? "Reservatron II" , ????? ?????????? ????? ??????????. ?? ??????????? ?? ??????? ?????? ?? ????????? ???? ????????? $6 ??????? - ??????? ?? ????? ????? ??????????. ???? ?????? ??-????? ?????????? ???? ???????? ?? ITT Corporation. ?????????? ?????????????? ?? ????????????? ?? ???????? ?? ?????????? ?? ???????? ???????????? ??? ?? ???????? ???? ???????? ???????? ???????? ????? ?? ??????. 1971 - ?????? ?? ???-???????? ????? ?? ???????? ???????- Waikiki, ??????? ????????? ? 1900 ?????. 1973 - "Rezervatron III". 1979 - ?????? ?????? ?? ?????????? ???????? ??????????? ????????? ?? ?. ??? ???? 80-?? ?????? ?????????? ??? ????????????? ?? ???? ????????? ??????? ???????? ?? ???????????? ?? ???? ? ???? ??????? ???????? ???? ?? ???????? ??? ?? ???? ????? ?????????? ???????? ???????????? ????????? ?? ???????? ? ????????????? ??????. 1985 - ??????? ??????? ??????? ??????? ? ????? ? ????? 1986 - ?????? ? ??????? ?????? ?????. ???? 1987 ?????? ?? ???? ????? ?? ?????????? ?? ???????? ? ?????????? ?????????????? ?? ????????? ? ??? ?? ???? ????????? ?????????? ?? ?????????? ??? ???????? ?? ????????. ?? ??????? ??????? ?? ???? ?? ??? ?? ??? - ???????? ?? ??????? ?? ?????? ?.?. ????? ???? ? ???? ???????? ?? ????????? ?? ???? ????????? ????? ??????????. ???? 1989 ??????? ??????? joint-venture ? ????? ? ??????? ??? ?????? ? ?????? ???? 90-?? ?????? ?? ?????? ??-?????? ???????? ?? ???????????? ?? ?????????? ?? ???????? ? ??????? ???????. ???? ????????? ????? ?????? ???????? ? ??????????? ??????? ?? ????? ?? ??????. ??????? ??????? ? ? ?????????? ?????? ???? ???????? ????? Desert Inn ? ??? ?????, ???? 1992 ??????. ???? ?????? 1994 ?????? ?? ?????? Sheraton Casino ? Tunica County, Mississippi, ? ???? 1???????? ?????? ?????? ???????? ? ????? ??????? ? ????, ????; ???? ? ???-???????? ?????? ?? ??????????? ?? ????????. ???? 1994 ??????? ???????? CIGA Hotels SpA, ?????? ?? 32 ?????? ? ??????, ????? ????????? ?? ?????????? ?? '???????' ???? ????????? ? ??????. ???? 1995 ?????? ???????? ????????? ?????? ?? ???? ?????? ?????? ????? ???????? ?????? ???????? ?? ??????????, ?? ? ??-????? ???? ? ?? ??-????? ????. ?? ???????? ?? ??? ??????? ????? ??????????? ???? ?? ?? ??????? ???? ???????? ?????? ? ????? ??????? ???? ?? ???? ?? ?????? ???? ????? ???????????? ?? ??????????? ?????????? ? ?? ????????? ???? ?? ??????????. ??????? ????? ???? ???? ?????????? ???? ????? ?? ????????, ? ?????? ????? ??????? ?????? ?????. ??????? ? ?????????? ? ??????? ?? ????? ????? ?? ???????? ??????????? ??????? ???, ?????? ?? ?? ????? 11 ????????? ?? ??????????, ????????? ??? 188 ????, ?????? ?????? ? 5 ?????? ? ????????? ???????????? ???????? ?????????. ??????? ?? ?????? ????? ?? ???????? ??????? ??? ????????? ?????, ???? ???? ??? ??????? ????. ?? ????? ??? ?????? ??? ?????? ??????????? ? ??????. ??? ??? ????? ???? ? ??? ??????????? ???? ????? ??????? ?? 460 ??????. ??? ?????????? ? ???? ??????? ????????? ?? ??????? ?????????? ? ???????????? ????. ????? ????? ?? ?????? ? ??????????? ??? ????? ???? ????; ?? ? ?????????? ? ????? ???????, ????????? ?? ?????? ?? ?? ???????? ?????????? ??? ????????? ?? ???????? ? ??????. ???????? ?? ? ?? ????????? ???? ????? ?????? ?? ??????? ????? ???? ?? ??????, ???????? ????????? ?????????? ? ??????????? ?? ???????? ???????????: n ????? ?????????? ???? n ????????? ???? ???????????? ?? ????? n ????? ???? ?????? ??????? ???????? ?? ????? ?? ???????? n ????? ?????????? ?? ???? ???????? ?? ????? ??? ?????? ?? ???? ???? ????? ?? ???????? ??????? ?? ???????? ? ??????????? ?? ?????. ???-??????? ????? ????????? V I P ????????? ????? ???????? ??-????????? ????????? ?? ?????????, ? ?????????? ?? ??????. ???? ??????? ????????? ?? ??????? ?? ????????, ??????? ?? ?????????? ?? ???????? (???????? ?????? ?????? ?????? ???????). ??? ??????????? ????????? ?? ?????? ? ??????????? ?? ??????? ??????? ???? ? ????? ????? ?? ??????. ??? ????? ???????? ???????????? ?? ????? ? ???? ?????, ??? ? ????? ? ?? ? ????? ?? ???????? ?????? ???????? ?? ???? ??????? ?? ?????? ?? ?????????. ?????????? ?? ?????? ? ?????????????????? ? ? ?????? ?a ?????? ????????, ?????? ????? "???????? ?? ? ?????? ? ???????? ?? ??????, ? ?????? ??????? ???". ????? ????????? ?? ?????? ?????? ?????????? ???? ???????????? ??????????? ????????. ?? ???????????? ?? ????????? ?? ????? ????? ??????. ??? ???????? ????, ????? ?? ???????? ?? ????????? ?? ??????, ?? ????? ????? ?? ????????? ?????????? ???? ?? ??????, ???????????? ???? ?? ?????????. ????????? ???? ????? ?? ???????? ????? ? ?? ? ?? ??????????? ?? ?????? ??? ??????? ?????????? ?? ????????? ????????, ???? ???? ? ?? ???????????? ?????, ???? ?? ????? ? ??? ?? ?? ???????? ??????? ? ?? ? ????????????. ? ???????? ????????? ??? ????? ???? ????? ?? ????????? ?? ???????? ?? ?????????. ??? ???????? ???? ? ?????, ?????? ?????? ?? ????? ?????????? (? ????????? ? ???? ? ?????). ??????? ??? ??????? ??????? ? ??????????? ? ?????? ???????? ? ?????? ??????? ???????? ?? ?????? ? ??????????? ?????????. ????????? ?? ???????? ?? ???? ??????????? ?????? ???? ? ?????? ?? ????????? ? ????? ?????????? ?? ??????? ?? ???. ? ?????? ??????? ????? 500 ?????? ????? ?????? ?? ???????????? ????????? ? ????? 60% ?? ??????? ?? ????????? ??? ???????? ?? ?????????? ?????????? "DAEWOO". ?????? ??????? ???????? ??? ??? ?? ?????????? ? ? ??????? ?????? ?????? ?? ?????? ??????? ???? ???????? ?????? ?? ?????????????. ??????? ? ???????? ? ???????????? ??????? ?? ?????? ?? ?????????????? ????????????. ???? ? ??? ??????? ?? ?????? ?? ????? ??????? ?? ??????? ??? ???????? ???????? ?????? ???? ?????? ????? ? ? ?????? ????? ???????, ?? ? ????? ?? ??????????? ???????????? ?????? ?? ????????? ???????????? ?? ????????, ????? ??????? ????????????. ????????? ?????? ???? 2001 ??????. ?????? ???? ??????? ???? ?? ??????????? ?? ?????? ?? ???????? ????????? ?? ?????????? ?? ???????????? ?? ??????????? ???????????? ?? ??????. ? ??????? ????????????? ????????? ?? ?????? ??? ???????? ???: ???? ?? ??????????? (5 ?????? = 3 ????????????? ?? ???????????? "DAEWOO" + 1 ???????????? ?? ???????? ?? ??????? + 1 ???????????? ?? ITT SHERATON CORPORATION (general manager)) ????? ???? ?? ??????????? ? ????? ?? ??????????? ???? ?? ???????????? ?????? ??? ???????? ??? ????????? ? ?? ??????? ???????? ?? ????? ?? ??????. SALES AND MARKETING DIRECTOR (??????? ????????, ????? ?? ???????? ? ???????????? ?? ?????? ?? ?????) 10 ???????? ?????? ?) house keeping b) technicians - ???????, ????????? ?? ? ???????? ?? ?????????? ?????????? c) room service - ?????????? ?? ??????, ?????? 24 ???? ? ???????????. d) security - ?????? ?? ??????? ?? ?????? ? ?? ?????????? ?????????. e) front desk - ??? ??? ??? ?????????????: n ????????, ???????? ?? ? ?????????? ?? ??????????, ????????????? ?? ???????, ????? ?? ?? ??????? ?????????? ?? ????? ?? ??????? ??. n ???????? n ?????? f) sales&marketing - ???????? ?? ? ?????????? ???????? ?? ?????? ? ? ??????????? ?? ????????? ?? ?? ??????. g) food and baverage - ????????? ?? ? ???????????? ?? ??????????? ? ?????? ? ???????????? ???????? ?? ??????????? ???? h) accounters - n ????????????? n ??????? n ??????? ??????? i) airline gathering - ?????????? ? ???????? ?? ????? ? ??????? ?? ?????????? ?? ???????? ????????????. ????? ??????? ???? ?? ????????? ?? ??????. j) trainning department - ???????? ?? ? ???????????? ?? ???? ????? ?? ?????? ? ??????. ????? ?????? ???????? ? ?????? ?? ???????????????. ???????? ??? ?? ??????????, ? ?????????????? ?????? ??? ?? ? ?????????? ?????? ???????? ????????? ??????????? ?? ???????? ?? ????????? ?? ???????. ???? ?? ???? ???? ???????????? ???????????? ?? ?? ????? ??????? ?????? ?????. ???? ???? ???? ?? ?? ?????? ???????????? ? ?? ?? ???????? ????????. ???? ???? ???????????? ??????? ? ???? ?? ???-???????? ???????? ?????? ? ?????, ?? ???????? ??????? ?????????? ??????? ? ???????????? ?? ??????? ??????? ?? ???????? ? ?? ?????? ???????? ?? ????????????? ?? ?????????? ?????? ?? ?????????? ?????? ?? ?? ??????? ?? ???? ????? ?????? ????. ?.?. ????????????? ?? ?????????? ? ??????????????, ?? ???????? ???????? ??????? ?? ?????? ?? ???? ?????????? ? ?? ?????????? ?? ?????? ??????, ????? ?? ?????, ?? ?????? ?????? ????? ??????? ??????? ?? ????????????? ????????. ???? ????? ???? ?? ?????????? ???? ???? ???? ? ?? ?????? ? ?????. ?????????? ?? ???? ? ????? ???? ? ??????????? ????? ????? ??????? ?????? ?? ???? ???????? ?? ???????? ?? ?????????? ????????? ?? ????????????, ?? ???????? ??????? ????? ?????? ? ???? ?? 49-?? ?????? ???????????? ????? ?? ???????? ?????????? The Luxury Collection. ??????? ?? ? ????? ????? ?? ??????????? ?? ???????? ?? ????? ?????? ?????? ?? ??????? ?? ???????, ???????? ?? ?? ?????????? ????.