+ 1-888-787-5890  
   + 1-302-351-4405  
 
 
 
 

Essay/Term paper: Magic codes

Essay, term paper, research paper:  Literature Essays

Free essays available online are good but they will not follow the guidelines of your particular writing assignment. If you need a custom term paper on Literature Essays: Magic Codes, you can hire a professional writer here to write you a high quality authentic essay. While free essays can be traced by Turnitin (plagiarism detection program), our custom written essays will pass any plagiarism test. Our writing service will save you time and grade.


Many advertisements use codes to convey a fairy tale to consumers, usually
resulting in a happy ending. This occurs at the expense of the price and means being set
aside. Most advertisements rely heavily on visual props and sometimes on text to convey
their meaning. These codes are open to many interpretations. This ad is no exception. It
uses the visual code on many different levels, and the text is there mainly for explanatory
purposes. These codes all have references to the story-line of Magic: two sorcerers using
spells to fight each other over imaginary regions of land. The advertisement tries
unsuccessfully to convey a happy ending, like in a fairy tale, to the consumer, while
sacrificing price and means.
The code of spatial order is used to show the reader advancements in periods of
time. These advancements can be seen as one looks at the ad from the lower-left corner in
a clockwise circle. The first object one would see is a skull from a Woolly Mammoth,
which is symbolic of prehistoric times. The next object, a computer, stands out because it
does not fit the pattern of chronological order. Wizards of the Coast and Microprose, the
advertisers, use this purposely by drawing attention to the computer and consequently the
computer game. The computer falls into another pattern. This pattern goes in the same
order, clock-wise, but alternates between Magic (the game) and something pertaining to
the background of the game. The next objects are tarot cards and a spell book, both of
which follow the patterns. These objects, along with the mood of the entire ad being dark,
may be interpreted by the consumer to mean death or the devil. This is based on cultural
beliefs and rituals. Most people believe angels and good guys wear white, and therefore
devils and bad guys dress in black. Also, people usually wear black clothing to funerals,
which is essentially a ritual for death. The next item in the pattern is actual cards from the
game of Magic. These cards follow chronological order because they are the result of the
movable-type printing press being invented in the 18th or 19th century. The final
components are a CD-ROM disk and a mouse. These show how science and technology
have advance in the 20th century, and it also reminds the consumer of the computer, and
consequently the computer game.
This printed sales pitch also uses dark and bright colors that contrast each other to
give the consumer more information about the game. The ad itself is dark and mystic,
somewhat evil; it also has blue, mystical back-lighting. The makeshift table at the bottom
of the ad is made up of broken stones that look cold and gray; the light green, almost
magical text appears in the center of the table. All of these things embody the game of
Magic. The darkness illustrates the dark side of the sorcerers; the green lettering
represents the magic that is being used; the broken stones are the battle lands.
These representations of the game itself make the reader want to buy the computer
game. The advertisers make the ad appeal mainly to people who already play the card
version of the game, because they rely heavily on the background story. The two
companies take the logical next step by advancing the card game to computers, the
medium of choice for most consumers today. Sociology shows advancements in culture
from hunting-gathering societies to the post-industrial society the United States is entering
into today. The companies show how they are making the card game "New and
Improved," something every consumer likes to hear. Consumers believe they can get
better quality when they hear this phrase, but this ad doesn"t really give better quality to
the game. Although the computer game can be used to play with cards on may never own,
such as a $350 Black Lotus, the game and its concepts are still the same and will remain
so. The price, which is kept a secret unless you call the 800 number in small print at the
bottom of the ad, just isn"t worth it. More cards would be on the market by the time the
CD was released, giving it a disadvantage. The price and means of the advertisement, or
fairy tale, are not worth the end result. For this reason alone, most consumers would not
have a happy ending if they actually bought this product.

 

Other sample model essays:

The Tempest / Magic In The Tempest
The Tempest, written in 1611, was one of William Shakespeare"s last plays. It has a combination of superb characters, interesting settings, and a good plot line—all held together by the running t...
Literature Essays / Major Problems In Society
There are many problems right now in the society. Some of these problems can be easily solved, or can be impossible to solve depending how bad it is. Many people think these problems should be...
Literature Essays / Malamud - The Naked Nude
The Elusive Form: The Use of Female Characters in "Naked Nude" Michael McBee English 2420 Dr. Chappell May 24, 1994 Thesis and Outline:...
Literature Essays / Man In A Bathtub
Bathtub andrea vilar Johnny woke up, shivered, put on his robe over his sweats, got back got back under the covers and went to sleep. Two hours later, the alarm by the TV woke up a...
Man"s Evil Nature in Lord of the Flies When young boys are abandoned on an uninhabited island without adults, even they are capable of murder. This is the scenario depicted in the British aut...
Literature Essays / Management Company Porfile
COMPANY OVERVIEW Martella Paper Products, Inc. is a paper products producer and distributor to many offices and office supply stores. The company was established in 1979 by Michael Martella....
SONIC CORPORATION INTRODUCTION BACKGROUND INFORMATION In 1953 Sonic Corporation was founded by Tony Smith in Shawnee, Oklahoma under a different name of the Top Hat. Tony Smith started the ...
Literature Essays / Managing Change
Outline Thesis: Managers of organizations today face a demand for change in their organizations if only because change is so pervasive in the world around them. I. ASSUMPTIONS II. C...
Literature Essays / Managing Classroom Behavior
MANAGING CLASSROOM BEHAVIOR REPORT #1 Managing classroom behavior can be a difficult task, especially if you have a child who is always causing disturbances. Once you have identified that the...
Name Here Date Here . A Street Car Named Desire The Many Traits of Blanch Everyone has relatives that come and visit. Some people don¹t like their relatives and they hate when relatives v...
Experience with Dream Essay - Reliable and great customer service. Quality of work - High quality of work.
Browns Mills, New Jersey, United States
Dream Essay - Very reliable and great customer service. Encourage other to try their service. Writer 91463 - Provided a well written Annotated Bibliography with great deal of detail per the rubric.
Browns Mills, New Jersey, United States
it is always perfect
Frederick, Maryland, United States
The experience with Dream Essay is stress free. Service is excellent and forms various forms of communication all help with customer service. Dream Essay is customer oriented. Writer 17663 is absolutely excellent. This writer provides the highest quality of work possible.
Browns Mills, New Jersey, United States
Only competent & proven writers
Original writing — no plagiarism
Our papers are never resold or reused, period
Satisfaction guarantee — free unlimited revisions
Client-friendly money back guarantee
Total confidentiality & privacy
Guaranteed deadlines
Live Chat & 24/7 customer support
All academic and professional subjects
All difficulty levels
12pt Times New Roman font, double spaced, 1 inch margins
The fastest turnaround in the industry
Fully documented research — free bibliography guaranteed
Fax (additional info): 866-332-0244
Fax (additional info): 866-308-7123
Live Chat Support
Need order related assistance?—Click here to submit a inquiry
© Dreamessays.com. All Rights Reserved.
Dreamessays.com is the property of MEDIATECH LTD