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Essay/Term paper: Advertising - good or bad

Essay, term paper, research paper:  Research Papers

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Advertising - Good or Bad

In today's society, one must consider - Is there any advantage of advertising?
In many cases it is only disadvantage - an anoying hinderance in our daily lives.
It gets on our nerves, distorts the truth, and adds to the cost of the product.

Advertising is designed for one purpose - to sell. To acheive this goal,
advertises are willing to stretch and distort the truth, just to convincing
people to buy their product. For example, an advertiser may convince buyers to
purchase their product by stating that has been tested and found superior. In
reality, the product is not likely to be beter than any other - the tests
themselves doubtlessly conducted by the promoting company - conducted to ensure
at least something is superior about the product, even if it is only the colour.

These advertisments are worded carefully so that they are telling the "literal
truth" - the truth is exactly what the words say, although people misinterperete
the message by using conversational logic as something different - something
better.

By using ingenious tatics like these, the populace is decieved into buying a
product that may not do what is required, or a product which a buyer may have
never really needed. This is why advertising is a bad thing, for our society.

 

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